BUILDING A STORY
WITH IMAGES
Words cannot express everything a person feels. Words seem rigid and concrete. The image, on the other hand, manages to be the constant interaction between the real and the imaginary. It seems to seek to awaken interest in analysis, reflection and criticism of those who perceive it and those who produce it. A transmitter of ideas that, through interspersed with emotions and meanings, the image can sensitize and move any viewer classification.
An image represents something, whether it is a perceived, interpreted or an imagined reality. Or even a mix of the three. The order of the combination doesn't matter. This fusion gives rise to the prospect of a world open to any type of interpretation. I believe that the visual elements of a narrative compose a universal melody that is familiar to everyone. And the intention is to provoke extravisual feelings, sensations and ideas in those who see it, as a form of communication.


PHOTOGRAPHY: THE ART OF OBSERVATION
I've always liked observing empty spaces. The uninhabited. Spaces of silence. It's as if you can imagine, feel and recreate the lives of those who were there. The actions, the conversations, the encounters and desencouters. The void that allows the mind to wander and allows to freely decide the moments and images that we want to rewrite, project and keep in memory. The image speaks to everyone. Building scenes and dialogues establishes relationships and illustrates the narrative time of what happens to us.
Gradually, I discovered that with the entry of some characters into the frame, it gives the moment unpredictability, movement and life. I discovered that when you visually narrate the other, you automatically end up becoming the other. We've intentionally step out of ourselves. And only then we can realize our own existence and that we are actually here. A blurred boundary between where we are and what we can be. We find ourselves in a state where we are constantly choosing elements, characters, places, objects that seek an association of all the visual ideas we want to show.
VISUAL NARRATIVES: INTERPRETING THE REAL
The communication through the use of images, whether static or moving, is much more interesting than any other more conventional way. I can't remember what led me to the decision not to speak at the age of four, but for that reason I had to improve the use of drawings, gestures and objects to communicate with others around me. Using tools, devices and subterfuges to discover new ways of representing a message, a sensation, a feeling or a memory through visual means has always been part of my process of expression and understanding.
The visual language is clear, but it also confuses us. Because deep down we always want to narrate, but also tell our own stories. We want to be authors and gods of all stories that come across us. Even though we sometimes want to tell other people's narratives, we always end up telling our own story. We can establish different interpretations for the same concept. We create and find accidental or deliberate patterns. And observing and looking at all these events and actions transport me to a place where I am faced with a complex palette, where I need to choose and select the tones that best come close to what I really want to represent or show in the image.





WHO IS
LUISA MADER?
“Sometimes I’ll start a sentence and I don’t even know where it’s going.
I just hope I find it along the way.”
– Michael Scott
PHOTOGRAPHER /
RESTLESS ARCHITECT //
ASPIRING ART DIRECTOR///
ECCENTRIC PLAYLIST CREATOR ////
ADDICTED TO MOVIES AND PUZZLES /////



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